Times New Roman

Times New Roman is the default text font on … well, just about everything.

A brief history of Times

Times has been with us since 1932, when the Times of London (the newspaper) hired font designer Stanley Morison to create a new text font, which was based on historical Dutch designs. Because the font was being used in a prominent daily paper, it quickly became very popular when it was released for general commercial use the following year.

Despite the success of the font, legal wrangling was not far behind (is it ever?) The original font was designed by the Monotype company in England. But the font was soon licensed to Monotype’s rival Linotype in Germany, because the Times newspaper used Linotype’s typesetting machines. (Think of Monotype vs. Linotype as the Depression-era Mac vs. Windows and you’ve got it.) During WWII, Linotype’s American subsidiary registered “Times Roman” as a trademark in the US. Eventually, Monotype settled on calling its font “Times New Roman” and Linotype kept the name “Times Roman”. (In fact, when it came time to license fonts for their operating systems, Microsoft licensed Times New Roman from Monotype and Apple licensed Times Roman from Linotype, perpetuating the schism.)

As font technology has evolved—from lead type, to photo typesetting, to digital—Times has been one of the first fonts available in each new format, for the sake of backward compatibility. But this first-mover advantage in each format has only solidified Times’s hegemony as the ultimate default font.

Furthermore, the translation of Times from one platform to the next has spawned a proliferation of similar but not-quite-compatible versions of Times. The original Monotype and Linotype versions drifted apart over the decades. In the digital age, new versions of Times have continued to sprout, some with subtle changes (Times Ten), some with major cosmetic surgery (Times Europa). (In a rare instance of standardization, Windows Vista and Mac OS X both now use version 5.01 of Monotype’s Times New Roman. Perhaps because Monotype bought Linotype in 2006.)

Objectively, there’s nothing wrong with Times. It was designed for a newspaper, so it’s drawn a bit more narrowly than most text fonts—especially the bold style—but that’s not a huge liability. As with Helvetica, it’s arguable whether its longevity is attributable to the intrinsic quality of its design or just to its utter, immovable familiarity.

But subjectively, familiarity breeds contempt. Given its position as the ultimate default font, the appearance of Times in a book, document, or advertisement connotes a certain apathy—it says “I submitted to the font of least resistance.” Times is not a font choice so much as the absence of a font choice, like the blackness of deep space is not a color. To look at Times is to gaze into the void.

If you have a choice about whether to use Times

Please, stop. What possible excuse do you have to keep using Times? There are hundreds of text fonts out there that are fresher, easier to read, and better looking than Times. They’re not expensive. Why not try one?

It bewilders me to visit big law firms that clearly spent top dollar on their websites and their Aeron chairs but that still use Times for their correspondence and internal documents. It equally bewilders me to visit small firms that don’t have to go through twenty layers of approval that are also still using Times.

Did you make your business cards and letterhead on a photocopier at Kinko’s? No, you didn’t, because you didn’t want them to look shoddy and cheap. If you cared enough to avoid Kinko’s, then you care enough to stop using Times. (And don’t tell me you use it because courts require it—they don’t.)

If you don’t have a choice about whether to use Times

I recognize that many law offices will wimp out and retain Times as their official font. If you’re stuck with that choice, then make the best of it. The built-in version of Times on your computer is the worst you can do. Instead, buy a real Times font family for your office and use it in place of the operating-system version. Get the Times small caps font and use it. Get the Times semibold font instead of the traditional, overly dark bold font, and use that. (But remember, don’t mix the new Times fonts with the built-in Times fonts—they won’t quite match.) Your documents will still be recognizably Times, just slightly spiffier. Think of it as a Botox injection.