Straight and curly quotes

Straight quotes are the generic vertical quotation marks produced by your keyboard—there’s a single straight quote (') and a double straight quote (").

Curly quotes are the marks used in proper typography. There are four curly quote characters: the opening single quote (), the closing single quote (), the opening double quote (), and the closing double quote (). (The closing single quote is also used as the apostrophe.)

If you learn only one thing from this website, learn this:

Straight quotes should never, ever appear in your documents.

When I see straight quotes, it’s like watching a movie where the boom microphone drops into the frame from above. Nothing looks more amateurish.

Fortunately, most people already know how to avoid straight quotes: by default, both Word and WP will substitute curly quotes when you type. So why do I keep seeing straight quotes in legal documents?

The problem is that when you paste or import text with straight quotes in it—for instance, the plain text of a deposition transcript or email—those characters are not always converted properly.

So commit this tip to memory:

To convert all the straight quotes in a document to curly quotes:

  1. Use the search and replace function to search for all instances of straight single quote (') and replace them with the same character—a straight single quote (').
  2. Use the search and replace function to search for all instances of straight double quote (") and replace it with the same character—a straight double quote (").

Before you exclaim “that won’t do anything!”, try it. When Word or WP replaces each quote mark, it also performs the straight-to-curly conversion.